Cancer Research UK: No Make Up Selfie Campaign

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 my morning red blemishes no eyebrows #nomakeupselfie face

Carolan Davidge, director of communications at Cancer Research UK said: “Thanks to people choosing to donate to us as part of the #nomakeupselfie trend, we’ve been overwhelmed with donations and support in the past 48 hours. We’ve raised over £2m so far, and the #nomakeupselfie is still going strong! The trend isn’t something Cancer Research UK started so it’s been fantastic to see so many people getting involved and wanting to use their selfie to raise money for our life-saving research."

It's sad to hear that Cancer Research doesn't know even where this trend started, however i'm assuming this trend came from Sophie Jones aged 19 who recently died from cervical cancer, after being refused a smear test because she was 'too young to get the disease.' It was to raise awareness of her plight and to sign the e-petition to lower the age of smear tests. I was lucky enough to get a screening at age 20 before the NHS adjusted the age in Wales. As from 2013 screening intervals in Wales changed from 20-64 (3 yearly) to 25-49 (3 yearly). 

This trend also sparked a huge debate upon awareness vs. narcissism. Is this another Facebook fad or are people actually donating? Nevertheless, it is still raising awareness for both women AND men to check for lumps and bumps! This social trend turned into clever marketing shows support to those suffering with cancer in this very vain world. When everyone is self conscious of leaving the house with no make up, it puts things into perspective.

This is by far the best campaign i've come across, in terms of raising awareness through social media!

I nominate all my lovely followers!